Beyoncé To Launch Athletic Street-Wear Brand

Beyoncé and TopShop's owner Sir Philip Green have announced a new joint venture called Parkwood TopShop Athletic, which will produce "athletic street-wear" and launch later this year.
The brand will encompass clothing, footwear and accessories across dance, fitness and sports-wear.
Sir Philip Green said: "We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland.
“Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category."
Topshop has a track record of collaborating with famous names on clothing lines, most famously the model Kate Moss.
Beyoncé said: "I could not think of a better partner as I continue to grow the Parkwood business. I have always loved TopShop for their fashion credentials and forward thinking."
Sir Philip said he is considering launching the food stores in response to the rush from supermarkets such as Tesco into smaller high street locations and customer research that suggested shoppers wanted to buy food from BHS.