Janelle Monáe loves in the future in the emotion picture for “PrimeTime,” her sultry collaboration with Miguel. The singers play lovers in the dark and stylized video, which is set in a Blade Runner-like world.
“‘PrimeTime’ is a love story based on the early adventures of Cindi
Mayweather (Janelle Monáe) and her first love Joey Vice (Miguel),” said
Janelle of the Alan Ferguson-directed clip. “The Emotion Picture gives a
glimpse at Cindi’s humble beginnings as a ‘cyber-server’ at the Electric Sheep
nightclub, a syn bar serving high-class ‘show droids’ to the rich and
lonely in a dangerous section of Metropolis known as Slop City.”
She continued, “Incidentally, the innovative cybersoul music played
at the club directly impacted Cindi, and she began singing and
performing her own innovative compositions a short time after quitting
this assignment. In addition, Cindi became determined to change the
public perception of what an electric lady could be, dream and aspire to after working in the dismal conditions at the club.”
The song is taken from Janelle’s latest album The Electric Lady, which debuted at No. 5 last month.VIDEO
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